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The Market Atlas platform

From the first visit to the verified record.

Give field teams an offline workspace, supervisors a queue for evidence review and analysts a verified outlet dataset. Follow one outlet through the process.

Outlet intelligenceIllustrative walkthrough
Evidence collected

Give every visit a location and a record.

The enumerator records the outlet, saves its GPS location and adds a photo, even when the device is offline.

  • GPS location recorded
  • Storefront photo attached
  • Record ready to sync

One workflow, from capture to export.

Capture

Keep working offline.

Give enumerators defined work areas and digital questionnaires. Save outlet records and photos on the device, then sync when coverage returns.

Verify

Review the evidence.

Check location and photo evidence, track review decisions and resolve gaps before accepting records into the census.

Deliver

Use the approved data.

See progress by market and work area, then export approved records for analysis and route-to-market planning.

Project controls

Give each team a clear role.

Set permissions by project, country and role. Keep field capture, supervision and review accountable to the right people.

Discuss your setup

Work area assignments

Plan visits around defined areas and give enumerators the questionnaires they need.

Private evidence

Review photo evidence and location data in the project workspace with controlled access.

Review and export

Track the status of records and prepare approved data for downstream analysis.

Plan your census

Where do you need to look next?

Talk to our team