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Trade census & intelligence

Know your market.
Street by street.

Experienced field teams map supermarket branches and neighbourhood shops. See where you sell today and where to look next.

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Illustrative aerial view of a busy East African commercial streetExplore the example map
Neighbourhood shopLocation and storefront recorded
Operating in Africa since 2024
  • Kenya
  • Uganda
  • Tanzania

Market intelligence in the field

From supermarket aisles to neighbourhood shops.

See which branches your team has visited and which independent shops are missing from your outlet register.

A field auditor uses a smartphone beside a supervisor in a supermarket aisle
Example · Supermarket visit

Supermarkets

Track which branches your team has visited and collect shelf observations and photo evidence through a consistent questionnaire.

  • Branch coverage
  • Shelf observations
  • Photo evidence
A field enumerator with a smartphone speaks with a neighbourhood shop owner at her counter
Example · Shop visit

Neighbourhood shops

Map independent shops and kiosks to build your outlet register. Record what each shop stocks, where it operates and which visits need follow-up.

  • GPS location
  • Outlet type
  • Revisits

Local field expertise

Experienced teams in both channels

Explore field operations
  • Prepare for the outlet mix

    Brief teams on local outlet types and rehearse the questionnaire before the first visit.

  • Capture evidence offline

    Work through assigned areas and sync records when the signal returns.

  • Review and follow up

    Give supervisors the evidence to resolve exceptions and assign revisits.

The census workflow

From fieldwork to verified records.

See how it works

Capture

Keep working offline.

Give enumerators defined work areas and digital questionnaires. Save outlet records and photos on the device, then sync when coverage returns.

Verify

Review the evidence.

Check location and photo evidence, track review decisions and resolve gaps before accepting records into the census.

Deliver

Use the approved data.

See progress by market and work area, then export approved records for analysis and route-to-market planning.

The Market Atlas intelligence layer

Follow the evidence back to the outlet.

GPS, storefront photos and review decisions give your team a traceable record. See potential duplicates before approval and use coverage gaps to decide where to send the team next.

Explore the platform
Outlet intelligenceIllustrative walkthrough
Evidence collected

Give every visit a location and a record.

The enumerator records the outlet, saves its GPS location and adds a photo, even when the device is offline.

  • GPS location recorded
  • Storefront photo attached
  • Record ready to sync

Sample market report

See what the census delivers.

Explore a fictional territory to see how an outlet register guides distribution planning and field follow-up.

Download sample CSV
Sample territory
12 recorded outlets · 9 verified
Illustrative map. Positions are schematic.

Where are we already present?

These verified outlets matched the starting distribution list. Use them as the baseline when reviewing route coverage.

Current coverage outlet records
OutletWork area
Central Market GrocerySupermarketTown Centre
Station Road ShopNeighbourhood shopTown Centre
Courtyard Mini ShopNeighbourhood shopTown Centre
East Road SupermarketSupermarketEast Corridor

The CSV contains the 9 verified sample records, with outlet IDs, types, work areas and next actions.

Discuss your territory

Plan your census

Where do you need to look next?

Talk to our team